As a leading developer of vibrant, active, and inclusive communities for over-50s across Victoria, Lifestyle Communities is proud to support the Geelong Cats in their journey towards AFLW success. This partnership is built on mutual values of teamwork, passion, and a strong connection to the community.

"Our partnership with the Geelong Cats aligns perfectly with our mission to create communities that celebrate active, healthy lifestyles," said James Kelly, Managing Director and Founder of Lifestyle Communities. "We believe in supporting initiatives that encourage our homeowners to stay connected, engaged, and inspired, and the Geelong Cats embody those values on and off the field."

Through this partnership, Lifestyle Communities will be actively involved in various club events, providing opportunities for homeowners to engage with players, attend matches, and participate in community activities. This collaboration will also see the Lifestyle Communities’ hosting exclusive information events at GMHBA stadium, showcasing the brand’s commitment to connecting the community.

Geelong Cats CEO, Steve Hocking, shared his enthusiasm for the partnership, stating, "We are excited to welcome Lifestyle Communities as a key partner for the 2024 AFLW season. Their focus on building strong, supportive communities resonates deeply with our club values, and we look forward to working together to achieve great things both on and off the field."